Instagram only allows you to add one link to your Instagram bio – so you’ve got to make it count.
With Spotlight’s link-in-bio solution, you can now create a mobile-ready link in bio page which allows for a seamless experience for your followers.
In this post, we’ll look at 5 ways Spotlight can help you supercharge your Instagram bio link.
But before that, let’s talk about what you can create with this Instagram feed plugin.
Spotlight’s link-in-bio feature
Spotlight PRO’s link-in-bio feature allows users to add a linkable Instagram feed to a dedicated link-in-bio page.
First off, Spotlight comes with an out-of-the-box link in bio template that is both mobile-ready and beautiful. Want to make any changes? No problem. Spotlight lets you customize your feed’s look to ensure that it ties in with your brand’s aesthetic.
More importantly, however, Spotlight lets you link your Instagram posts to any URL – whether it’s an article on your website, a product from your store, a landing page, or any external URL.
Here’s a quick video of it in action. Want to learn how to create a link in bio page like this? Follow our tutorial here.
Now, let’s look at the 5 ways Spotlight can supercharge your Instagram bio link.
1. It gives you full control over your link in bio page
While there are many services out there, most use their own domain to store your link-in-bio page. Although there is nothing intrinsically wrong with this, there have been instances where Instagram blocked certain services and marked their links across multiple accounts as spam. This resulted in thousands of broken links and many Instagrammers and business owners left stranded.
Using a plugin like Spotlight ensures that you don’t need to rely on external services to create your link-in-bio page. Rather, you’ll be using your own domain – i.e. your own WordPress website.
This gives you absolute full control over your link in bio page!
2. It improves your SEO
Continuing from the point above, using Spotlight to create your link-in-bio page means that anyone who clicks on your bio link is transferred to your own website. But why is this a great thing?
Well, the more visitors you get, the higher your page view count. This results in better SEO for you and your business!
In fact, this might be one of the easiest ways to bring more traffic to your website.
3. It lets you send users to different parts of your website
Let’s face it, extending your Instagram bio link should be your number one priority. Why? Well, it’s your number one asset when assessing your Instagram profile.
With Spotlight, you no longer have to be stuck choosing which page to include in your bio. With one link, you can direct users to any part of your website (and any URL imaginable).
By replicating your Instagram feed on your link-in-bio page, Spotlight also enables you to create a seamless journey for your followers.
4. It helps you make money
You might be thinking, linking to post or page is fine, but how is this going to improve my ROI?
In fact, Spotlight automatically detects your WooCommerce products and lets you link to them in one easy click.
Don’t want to show all your Instagram posts on your link in bio page? No problem. Spotlight also comes with easy filtering and moderation tools to give you full control over your feed.
With this in place, your Instagram bio link will be working for you in the background, boosting your revenue one click at a time.
5. It lets you analyze your traffic
Now that you’ve got a working system in place, analyzing your data becomes very important. There are many ways you can do this using Spotlight.
First, you can add UTM parameters to your links to allow Google Analytics to track your visits.
Want to take it a step further? Upgrade to Spotlight’s Performance tier to get your hands on actionable insights and metrics. This will help you analyze which posts are performing and which aren’t, allowing you to make well-informed decisions when updating your link in bio page.
BONUS! It lets you combine your favorite WordPress plugins
An Instagram bio page can be so much more than a feed! You can host giveaways, add buttons to your top-performing landing pages, collect leads by adding a signup form, and much more.
The beauty of using Spotlight is that it’s a WordPress block on a WordPress landing page. This means you can add any of your favorite WordPress plugins to enhance your page and keep everything in-house.
Supercharge your Instagram bio link using Spotlight
Spotlight is an easy-to-use plugin that allows you to a create beautiful, branded link in bio page without any coding knowledge required.
It can help supercharge your online business by improving your SEO, boosting sales, increasing page views, and much more.
What’s great is that you don’t only need to use Spotlight for your link in bio page. Display your feed anywhere on your website to keep your audience engaged, and your Instagram follower count rising!