metrics you can trust

Performance Analytics

Detailed Instagram account and feed insights to help you 
grow your website, business, and your Instagram.


Actionable insights to optimize your Instagram feeds’ performance

Analytics - Follower growth

Centralized Instagram insights

Spotlight imports your most important Instagram Insights data to give you all your stats in one place.

Keep track of new followers, likes and comments, and keep tabs on your follower growth over time with easy-to-read graphs and stats.

Instagram post insights

Monitor which types of Instagram posts are generating the most likes and comments.

Use Spotlight Analytics to help you adapt your social media strategy and plan new posts that work better for your audience.

Feed engagement metrics

Understand how your website’s embedded Instagram feeds impact engagement. 

With Spotlight’s click tracking system, you’ll have all the information you need to adjust your website’s feeds to grow your reach and increase engagement.

In-depth promotions analytics

Measure and understand how your audience interacts with your shoppable and link-in-bio feeds.

Get detailed metrics on all your feeds and instances throughout your website to help you plan a more effective marketing strategy.

Analyze your beautiful Instagram feeds

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Instagram Feeds Lookbook
Instagram Feeds Lookbook

Get inspired by nine of the best use cases of Instagram feeds from real Spotlight users.