How to Add An Instagram Feed to the Block Editor in WordPress (Easy Guide)

This is a step-by-step guide for beginners. Learn how to add an Instagram feed to your block editor in 3 simple steps.
Instagram Feed Block Editor

In this beginner’s guide, we’ll be showing you how to add an Instagram feed to your block editor.

All you’ll need is the Spotlight PRO plugin.

With it, you’ll be able to create, design, and embed your feeds in just a few minutes.

Ready to get started? Let’s go!

  1. Install Spotlight PRO and connect your account
  2. Design your Instagram feed
  3. Add your Instagram feed to your website
Final Result

Why you should add your Instagram feed to your website

Instagram is one of the leading social media platforms. Especially if you own a business or run a blog.

In fact, you’ll notice that many websites either link to Instagram or, better yet, display an Instagram feed on their home page, in their footer, or pretty much anywhere on their website.

But why are they doing it?

Let’s have a look:

  • Automatically updated galleries – Cut your marketing time by half by only uploading images to Instagram. Spotlight will then update your website’s galleries automatically.
  • Social proof – With influencer marketing skyrocketing, so is social proof. Show off your follower engagement through an Instagram feed.
  • Turn site visitors into Instagram followers – Add a “Follow me on Instagram” button to direct website visitors to your Instagram account.
  • Share your Instagram with non-IG users – Apply your social media marketing efforts to non-Instagram users through Instagram feeds on your website.
  • Connect Instagram to your website – Do you have a great Instagram following? Direct them to your posts, products, or pages with a Link in Bio feed.
  • Increase your sales – Use shoppable Instagram feeds to funnel website visitors to your WooCommerce products.

How to embed your Instagram feed

The easiest way to embed your Instagram feed on your website is using a plugin. In this tutorial, we’ll be using Spotlight PRO – one of the easiest WordPress plugins to use.

Spotlight Social Media Feeds

Whether you’re a total beginner or an Instagram expert, Spotlight will cater to all your needs with its excellent user interface and premium features.

Instagram is a visual platform, so naturally, you’ll need a spectacular feed on your website. Spotlight provides you with pre-made templates that you can use right out of the box for any situation. If you’d like to customize them further, you’ll find a vast range of options to help you do just that.

A good Instagram feed, like any website, should also be responsive. Spotlight enables you to adjust your feeds according to any device they are viewed on. What’s more, it’s completely SEO-friendly and accessible.

Spotlight Trusted by 40k brands

This lightweight plugin has been used by over 40,000 brands and creators to produce Instagram feeds for any use case imaginable.

Let’s take a look at how to get started.

How to embed your Instagram feed (tutorial)

Step 1: Install Spotlight PRO and connect your account

The first thing you need to do is to make sure that you have Spotlight PRO installed. First, get your copy of Spotlight here and upload it to your website.

If you’re unsure about how to do that, you can follow the instructions here.

Once installed, Spotlight will ask you to choose the type of feed you would like to create, and a template.

Type of feed
Choose your template

All you need to do next is to connect your personal or business Instagram account. Click the relevant button on the right hand side and a popup will appear, asking you to allow access to your Instagram account.

Connect your account

Ensure that you are already logged into your Instagram account in your browser. Spotlight will then confirm it’s the correct account, and you can allow access.

Your Instagram feed will now be visible within Spotlight!

Your Instagram feed

Step 2: Design your Instagram feed

Now, it’s time to make some small adjustments to make sure that our Instagram feed integrates seamlessly with our website.

To do this, navigate to the Design tab. In this example, I removed the header, set the background to transparent and altered the number of posts and columns.

Design your Instagram feed in WordPress

Spotlight comes with a ton of customization options so you’ll definitely find the right combination for your website.

The plugin also makes sure that your feeds are 100% fully responsive. You can switch between devices and apply different settings to make sure the feed looks good on desktop, mobile and tablet.

Responsive Instagram feed

Step 3: Add your Instagram feed to your website

Finally, it’s time to embed your Instagram feed. In this example, we’ll be using the Block Editor. More specifically, we’ll be using Full Site Editing within WordPress.

To add your feed to a page, all you need to do is navigate to that page and add the Spotlight block.

Block Editor

Next, you’ll need to select the feed you want to show from the dropdown menu, and voila! Your feed is now showing on your page.

Block Editor Instagram Feed

Tips and Tricks

Connect more accounts

Do you want to add more accounts? No problem.

Spotlight lets you add as many accounts as you like. You can do this in two ways. Either start the whole process listed above again and connect another account, or, head over to the Settings page to connect your Instagram account there.

Spotlight Settings

Note: If the account you’re already connected to shows up, simply log out from that account in your browser and log in to the new account before proceeding further.

Spotlight also lets you display posts from all your connected accounts in one layout.


You might be wondering how to specify which posts should show up in your Instagram feed. Spotlight gives you the opportunity to have full control over your feeds thanks to its filtering and moderation features.

Let’s start off with filtering. Spotlight lets you filter posts by hashtag or by caption. This means that you can enter a hashtag or word and Spotlight will show any of the posts containing that hashtag or word in their caption.

It’s that easy.

Filter your Instagram feed


Quite similarly, you can choose to display or hide specific posts with the help of the moderation feature.

All you need to do is click on the posts you want to show or hide, and Spotlight will take care of the rest for you.

Moderate your Instagram feed


Spotlight also lets you link your Instagram posts to pages, posts, WooCommerce products, and more.

Simply go to the Promote tab and select a post. Then type in the URL or post/page/product name. Your website visitors will then be able to click on an Instagram post within your feed and be redirected to a specific URL of your choosing.

Link your Instagram posts to articles


In this tutorial, we’ve seen how to add your Instagram feed to your website using the Block Editor.

To start increasing your sales, followers, and conversions, download Spotlight PRO here.

Can Spotlight help you and your team revamp your website? We'd love to help you find out. Why not give Spotlight a try?

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