How to Create an Instagram Business Account

How to create an Instagram Business account

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If you run your own business, using an Instagram Business account can help you do a lot of things beyond just posting content – in particular, collecting performance data and growing and building relationships with your audience.

You can also sell your products directly on the platform. In fact, according to Instagram itself, “over 70% of shoppers search Instagram for their next purchase.”

Over 70% of shoppers search Instagram for their next purchase.

There are many benefits that come with using a Business account, but how do you make one?

In this quick tutorial, we’ll walk you through the process of creating an Instagram Business account so you can start boosting your sales and improving your marketing strategy today.

How to create an Instagram Business account

If you’re signing up to Instagram from scratch, you’ll need to create an account first. If you already have an Instagram account, you can easily change your account type from Personal to Professional.

With an existing account or a new account created, navigate to your profile page and tap the profile icon in the top right corner:

Click on your profile icon

Next, select Settings from the menu:

Go to your profile settings

Then, scroll down to the bottom of the menu and select Switch to Professional Account:

Switch to Professional Account

You’ll have the option to choose what type of Professional account you want to make: Creator or Business. For our purposes, we will refer to both of these as Business accounts, as the Instagram API refers to them this way.

Select between creator or business account

Once you’ve completed these steps, your Instagram Business account is ready to use.

Double the impact of your Instagram content with Spotlight Pro

Now that you’ve got your Instagram Business account up and running, you can double the impact of your content with Spotlight Pro.

This is because Spotlight Pro allows you to channel your website traffic directly to and from Instagram with beautiful Link in Bio pages, and boosts your sales with features like shoppable feeds.

To learn more about the former, check out our post about Link in Bio pages.

Using your existing Instagram content can add more imagery and life to your website with no additional effort. This is because you won’t have to create redundant content or multiple versions of the same content when you embed your Instagram content on your website in place of things like traditional image and video galleries, for example.

Plus, from showcasing your community engagement (likes and comments) to sharing user-generated content (posts by your customers showing off your products), you can add authenticity, credibility, and social proof to your business – all using your Instagram Business account with Spotlight Pro.


It’s easy to create an Instagram Business account, and it’s one of the best things you can do to optimize your Instagram content for growing your audience and selling your products. You can take this all a step further and maximize the impact of your Instagram efforts with Spotlight Pro.

If you’re ready to level up your Instagram game, purchase Spotlight Pro today.

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