How To Get More Instagram Reels Views: 10 Tips to Enhance Your Discoverability

Instagram Reels have the potential to boost brand visibility when you know the right approach. In this blog post, we show you how you can get more Instagram Reels views and gain audiences’ attention.
How To Get More Instagram Reels Views_ 10 Tips to Enhance Your Discoverability

Instagram Reels are currently one of the best ways to drive traction to your account considering the continuous trend of the short-form video format.

Now you may ask, how can you get more Instagram Reels views and likes on your Instagram Reels when there are millions of content posted on the platform every day?

In this blog post, we will go through the best ways to improve your Instagram Reels views and increase your brand visibility.

10 tips to get more Instagram Reels views

Getting more Instagram Reel views requires the right technique and approach. Therefore, we’ve listed 10 essential tips you can try to boost your exposure on the platform.

1. Create engaging content

Creating engaging content for your Instagram Reels is essential for attracting and retaining viewers. To achieve this, focus on content that is not only visually appealing but also captures attention quickly. 

Start with an attention-grabbing element, such as a compelling visual, intriguing storyline, or dynamic movement within the first few seconds. Infuse your personality, creativity, or unique perspective to make your content stand out in the saturated Instagram feed.

Instagram Reels from Buzzfeed's account.

Incorporate humor, relatable situations, or storytelling techniques to establish a connection with your audience. Experiment with diverse formats, transitions, and effects to keep your content visually stimulating.

You can also create quizzes or host contests on your Instagram Reels to attract more engagement.

An Instagram Reel from the info_nity07 account.

By consistently delivering entertaining, informative, or emotionally resonant content, you can foster audience engagement and encourage viewers to not only watch but also share and interact with your Instagram Reels.

2. Utilize trending sounds and challenges

The core of the short-form video format is arguably the trending sounds and challenges. Most of the time, the algorithm would pick up on these trends and boost content that follows the same format.

You can stay current with the latest trends by opening the ‘Explore’ page and observing what sounds and challenges are gaining popularity.

Incorporate these trends creatively into your Reels, ensuring your content aligns with the popular interests of the Instagram community. By participating in trending challenges, you tap into a wider audience actively searching for and engaging with specific themes. 

An Instagram Reel from the ciaoklin_ account.

Additionally, using popular sounds can enhance the shareability of your content as users often explore and interact with posts featuring familiar audio clips. 

This strategy aligns your content with current trends and increases the likelihood of appearing on the Explore page, exposing your Reels to a broader audience. 

Keeping up with trends demonstrates your relevance and potentially gets you more Instagram Reels views.

3. Promote on other platforms

Sharing your Instagram Reels on external platforms is a strategic move to leverage existing audiences and drive cross-platform engagement. 

Extend the reach of your content by featuring snippets or links to your Reels on platforms like Facebook, Twitter, or even YouTube. By tapping into audiences on different social media channels, you can attract diverse demographics and funnel them toward your Instagram profile.

Another great way to get more Instagram Reels views is to embed your Instagram feed into your website. With plugins like Spotlight, you can easily showcase content from your Instagram account including your Reels.

Spotlight website homepage.

Spotlight also offers many customization options, allowing you to match the Reels templates with your overall website layout.

Remember to tailor your promotional content for each platform, making it contextually relevant and engaging for the specific audience present there. This cross-promotion not only introduces your Reels to potential followers but also reinforces your brand across multiple online spaces. 

Furthermore, it encourages your existing followers on other platforms to connect with you on Instagram, creating a seamless and integrated experience for your audience across various social media channels.

4. Interact with your audience

Active engagement with your audience is crucial to growing your Instagram Reels’ viewership. Respond promptly to comments, questions, and direct messages, creating a sense of community around your content. 

Pose questions in your captions to encourage user interaction, and showcase genuine interest in your followers’ opinions. 

By fostering a two-way conversation, you not only strengthen your connection with existing followers but also enhance the likelihood of your Reels being shared and recommended within the Instagram algorithm.

This engagement not only boosts visibility on your current followers’ feeds but can also extend the reach of your content as Instagram values posts that generate meaningful interactions, potentially pushing your Reels to a broader audience. 

Active and authentic engagement is key to building a loyal and supportive community around your Instagram Reels.

5. Collaborate with others

Collaborating with fellow Instagram users is a dynamic strategy to broaden your reach and diversify your content. Identify individuals or creators within your niche or community with a similar target audience. 

Collaborative efforts can take various forms, from co-created Reels to shoutouts or features on each other’s profiles. These collaborations introduce your content to new audiences who may not have discovered your profile otherwise. 

Beyond the immediate exposure, collaborations also bring an element of credibility and mutual support, as both creators benefit from the shared experience. Ensure that the collaboration feels authentic and aligns with the interests of both your audience and your collaborator’s followers. 

Building connections within the Instagram community not only expands your reach but also enhances your overall presence as a creator on the platform.

6. Optimize thumbnail and covers

Thumbnails and cover images serve as the first impression of your content, so it’s essential to make them visually appealing and representative of the video’s content. Design an eye-catching thumbnail that stands out in a user’s feed, using bold colors, clear images, or intriguing visuals. 

Choose cover images that encapsulate the essence of your Reel and encourage users to click for more. 

A compelling thumbnail and cover not only entice viewers to engage with your current content but can also contribute to the overall aesthetic of your profile, making it more inviting for potential followers. 

Consistently investing time in creating attractive thumbnails and covers can significantly impact the discoverability and click-through rate of your Instagram Reels.

7. Post consistently

Consistency is the backbone of a successful Instagram Reels strategy. Regularly sharing fresh content keeps your audience engaged and coming back for more. Establish a posting schedule that aligns with your audience’s online activity and preferences. 

Whether it’s daily, a few times a week, or weekly, maintaining a consistent presence reinforces your brand and messaging, making your profile a reliable source of entertainment or information. 

It is also a great idea to check your followers’ most active times on your Insights page. Align your posting schedule with this information to maximize your exposure potential. Keep in mind that you need to create an Instagram business account to access the analytics features.

Instagram Insights user interface.

Consistent posting not only retains current followers but also attracts new ones, as a steady flow of content increases the likelihood of your Reels appearing on users’ feeds. 

Moreover, the Instagram algorithm favors active accounts, boosting the visibility of your content. By prioritizing regular uploads, you create anticipation among your audience, fostering a sense of community and loyalty around your Instagram Reels.

8. Write interesting captions and hashtags

Optimizing captions and hashtags plays a pivotal role in increasing the visibility and reach of your Instagram Reels. Craft compelling captions that complement your content also encourage viewers to engage through comments, likes, and shares. 

Use relevant and trending hashtags to make your Reels discoverable to users interested in specific themes or challenges. A well-crafted caption and strategic use of hashtags can elevate your content’s searchability and appear on the Explore page. 

Experiment with a mix of broad and niche hashtags related to your content, industry, or current trends to maximize exposure. 

By creating a connection between your captions, hashtags, and the content itself, you enhance the discoverability of your Reels, attracting a broader audience and increasing the likelihood of your content being shared and explored by Instagram users with similar interests.

9. Use Instagram Ads

Leveraging Instagram’s advertising features can significantly amplify the reach of your best-performing Reels. 

By investing in targeted ads, you can showcase your content to a broader and more specific audience, increasing the likelihood of engagement and follower acquisition.

The advertising page on Instagram Business' website.

Instagram’s robust advertising platform allows you to define your target demographic, interests, and even behaviors, ensuring your Reels are seen by users who are likely to find your content relevant. 

Utilize engaging visuals, compelling captions, and a strong call-to-action to encourage viewers to follow your account and explore more of your content. 

While organic growth is valuable, strategically incorporating Instagram ads into your promotional strategy can accelerate your Reels’ visibility and contribute to the overall growth of your Instagram presence.

10. Optimize your profile and bio

Your Instagram profile serves as the gateway to your content, making it crucial to optimize for maximum appeal and engagement. Start by selecting a recognizable and eye-catching profile picture that represents your brand or personality. 

Craft a concise yet compelling bio that succinctly introduces you and your content, including any key interests or themes present in your Instagram Reels. Include a link to your website or other social media accounts to provide a pathway for users to explore more about you. 

An optimized profile not only makes a strong first impression but also improves the chances of users following you after viewing one of your Reels. Remember, a well-curated profile creates a cohesive and inviting online presence, enhancing your overall brand image on Instagram.


The short-form video landscape is dynamic and highly competitive. Therefore it requires you to find the best way to gain attention from potential audiences to stay on top.

To get more Instagram Reel views, there are several approaches you can implement, including:

Remember, your journey on the platform is not just about views; it’s about creating meaningful connections and leaving a lasting impression. So, try out new methods, share your unique style, and enjoy creating content that people love to watch.

Can Spotlight help you and your team revamp your website? We'd love to help you find out. Why not give Spotlight a try?

Article by

Prasasti Agung

Pras is a professional content writer who loves learning new things. With his experience in digital marketing and WordPress, he aims to create more informative articles and share his knowledge with wider audiences.

Article by

Picture of Prasasti Agung

Prasasti Agung

Pras is a professional content writer who loves learning new things. With his experience in digital marketing and WordPress, he aims to create more informative articles and share his knowledge with wider audiences.
Picture of Prasasti Agung

Prasasti Agung

Pras is a professional content writer who loves learning new things. With his experience in digital marketing and WordPress, he aims to create more informative articles and share his knowledge with wider audiences.
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