You might already know that displaying your Instagram content on your website increases your website engagement and maximizes your social media efforts – but you can take this a step further with shoppable feeds.
Shoppable feeds essentially take your Instagram content and turn it into a sales funnel on your website.
How do they do that? We’ll explain more in this article. But first, let’s talk about what shoppable feeds actually are.
Shoppable feeds: A quick overview
As an Instagram feature in general, shoppable feeds allow you to tag your products in the photos you post, so that your viewers can easily click through to your website and buy those products.
For example, this Instagram profile uses shoppable feeds:
You can see how these tagged products are easily clickable, making the Instagram shopping experience more streamlined for the consumer.
In this article, however, we are going to talk about using shoppable feeds on your website itself.
No more reinventing the wheel
If you’re a fan of efficiency and getting the most out of the content you produce, then displaying shoppable Instagram feeds directly on your website is a must.
Take a look at the example below. This site uses their own existing Instagram content to display their products, which means that they spend less time, effort, and money creating redundant content for multiple platforms:
Not only does embedding your Instagram content this way save you resources; it also means that your feed can be automatically updated any time you add new content on Instagram – photos, videos, and stories content included.
This keeps your brand looking fresh and consistent across all platforms all the time, without recreating different versions of the same images and videos for different platforms.
A new kind of sales funnel
Do you want to add a personal touch to your site and turn stale web pages into conversion opportunities at the same time? Displaying shoppable photos and videos of real customers using your products can do exactly that.
This is because consumers trust brands and products that real people are using on a daily basis. So, a shoppable feed that features content created by your customers is ultimately an effective marketing tool that continually feeds into itself.
Let’s just say that if you aren’t making the most of your current audience, you could be missing out on some serious marketing power.
Social proof is marketing 2.0
Showcasing user-generated content is one of the best ways to build credibility and create instant social proof for your business. After all, your customers’ Instagram posts are some of the best testimonials out there!
For example, you can create hashtag campaigns and ask customers to post about your products with a chance to be featured on your website. This engages your audience and gets them to create marketable content on your behalf.
It also gives DIYers, bloggers, and small business owners the perfect starting point for building brand awareness. Plus, you can even work with influencers to get recognizable people using, wearing, and supporting your brand.
At the end of the day, a shoppable feed with this kind of user-generated content really converts!
Create beautiful shoppable feeds with Spotlight PRO
If you’re ready to monetize your Instagram galleries, increase conversions, average cart value, and customer lifetime value, get started today with Spotlight PRO.
Here are just a few key features to consider:
- Easily create shoppable WooCommerce Instagram feeds, link to Easy Digital Downloads products, design directly in Elementor, and more.
- Use Spotlight PRO’s “Moderation” feature to hand-pick the posts that make your product pop.
- Add shoppable feeds to individual product pages or your cart page for easy cross-selling and up-selling.
- Use hashtag automations to make User-Generated Content (UCG) work for you, so you spend less time.
Create a connection with your customers and they will come back again and again. Start creating your own shoppable Instagram feeds and purchase Spotlight PRO!
