As a business owner, you’ll find that social media is a mission-critical part of your broader marketing strategy. This is why social feed aggregators are becoming increasingly popular. These tools simplify the process of gathering, organizing, and showcasing content from different social channels.
Whether you’re a brand looking to showcase user-generated Instagram feeds or just want to keep your personal website buzzing with content from your social media pages, you’ve got plenty of options to meet your goals. Social feed aggregators save you time, increase productivity and efficiency, centralize content, and help add a cohesive directly to your website.
Below, we’ll dive into the top social feed aggregators of 2024 to help you choose the best tool for your unique needs.
Spotlight – Instagram feed
Spotlight is a great social feed aggregator that lets you display your Instagram feed directly on your website. What sets Spotlight apart from other options on this list is its current focus on Instagram.
This means that you’ll get comprehensive features and customization options on a single platform, instead of more general and basic options across multiple platforms.
Here are the top features and benefits that Spotlight offers to help you create beautiful, engaging, and interactive Instagram feeds for your website visitors:
- Cohesive Design: Leverage elements like feed options, layout, appearance, header, popup lightbox, captions, likes, comments, Load More and Follow buttons, and custom CSS capabilities. Choose from 40+ design options and a collection of free templates to hit the ground running when creating Instagram feeds.
- Moderate and filter: Use moderation and filter features to selectively display or hide posts based on specific phrases, keywords, hashtags, or user-generated content (UGC) in the form of tags from your audience.
- Shop: Make your Instagram feeds shoppable by setting the URL destination for each one, allowing viewers to swiftly become customers. Customize features like popup display and link text.
- Embed: Once everything is set, create a new post or page if you like, and use the provided shortcode to display your Instagram feed.
Flockler
While Spotlight focuses on a single platform, Flockler allows you to aggregate content from a variety of social media platforms, including Instagram, TikTok, Facebook, LinkedIn, YouTube, Pinterest, and X.
Flockler has a user-friendly interface and robust customization options, like unlimited layouts, out-of-the-box templates, content moderation, and tag-filtered views. You can create unlimited grids, walls, slideshows, and carouses, and customize them to match your brand’s visual elements.
One of the most unique features of Flockler is the ability to display your content in unlimited domains and websites, intranets, mobile apps, emails, digital displays, and more. You’ll also be able to pull from multiple channels and feed sources simultaneously, with unlimited posts and user accounts.
If you’re interested in analytics, Flockler offers an Analytics add-on that allows you to explore your top-performing content, find your best user-generated content (UGC) fans and creators, and see a 360-degree snapshot across all your channels.
Walls.io
Walls.io has a unique selling point: it’s a social wall tool that was built specifically for events. It allows you to collect user-generated content (UGC), customize the design to your needs, and display the feed on any device.
You can gather, curate, and showcase content from social media platforms, RSS feeds, or direct uploads from your audience, with several Zapier integrations available.
Here are some more of this social feed aggregator’s key features and benefits:
- Six fully responsive wall layouts to choose from
- Automatic feed scrolling
- User-friendly design editor with no coding required
- Call-to-action (CTA) buttons for more conversions
- A lead generation feature that collects key customer data
- Live polls to directly engage with your audience
- A virtual photo booth for attendees to take branded selfies for the wall
- The ability for visitors to like posts and leave direct comments
- Comprehensive content moderation and filtering
- Easy integration with any CMS or website builder
- Meta-API that simplifies and streamlines connections to social media platforms
Crowdfire
Crowdfire is a different type of social feed aggregator than the others we’re discussing here, but it’s well worth a shout-out. Instead of pulling your social media feeds onto your website, Crowdfire pulls content from the web and uses it to help you create social media content.
Crowdfire offers advanced content discovery features to find articles and images that your audience will find engaging. Add an RSS feed or use comprehensive filtering and tagging to find relevant content, and Crowdfire will do the rest. Pre-schedule your content in advance to save time, streamline your efforts, and keep consistency and reliability.
You can also customize posts to cater to various social media platforms, including Instagram, Facebook Pages, X, Pinterest, and LinkedIn. Advanced analytics lets you analyze competitors while keeping track of how your content is performing.
Keep in mind that Crowdfire may have a steeper learning curve for beginners, so keep this in mind as you’re choosing the best tool.
EmbedSocial
The main goal of EmbedSocial is to boost user-generated content (UGC). This UGC can come from many sources, like Google reviews, Instagram Stories and feed widgets, TikTok, and even email and SMS.
EmbedSocial offers 4 products:
- EmbedForms, a forms builder
- EmbedFeed, a social media aggregator
- EmbedReviews, a review management tool
- EmbedStories, an Instagram Stories platform
EmbedFeed works with Facebook, Instagram, TikTok, YouTube, and X. You can choose from 30+ Instagram widgets and templates.
Here are a few of the key benefits and features you can expect:
- Collect, display, and manage social media reviews, stories, photos, and social feeds from one centralized hub
- Display TikTok videos and interactive content on your site
- API integrations with every major social media platform
- A hashtag aggregator that automatically displays real-time posts and syncs automatically
- Shoppable Instagram or TikTok feeds that turn visitors into customers
- Moderation and filtering to control which posts show and which are hidden
Choosing the right social feed aggregator
Let’s look at some key factors to consider when choosing a social feed aggregator.
Supported platforms
To get the most out of your social feed aggregator, ensure it supports all the major platforms you plan to use. For example, if your audience primarily engages on Instagram, opting for a social feed aggregator like Spotlight with strong customization options for Instagram will be highly beneficial. This way, you can tailor your content effectively and connect with your audience more efficiently.
In addition, check for support of emerging and niche platforms that might become important in the future. Consider platform-specific features like Instagram collections or TikTok videos to maximize engagement.
Budget
If you’re watching your budget, weigh out the features you need versus the ones that are “nice-to-haves.” Stick with the basics at first, and you can always upgrade once you’re consistently hitting your goals.
Look for free plans with limited features and paid plans that unlock advanced capabilities. Compare pricing tiers and consider long-term savings through annual billing instead of monthly billing. Make sure you’re aware of hidden costs like fees for extra users or premium support.
Features needed
Clearly define your goals for social media aggregation to identify the features that best suit your needs. You’ll find a wide range of options, from basic aggregators to those with comprehensive capabilities that can help actively engage your audience and ultimately increase sales.
Consider features like:
- Customization and branding
- Content scheduling
- Real-time updates
- Detailed analytics dashboards
- Content moderation
- Filtering by hashtags, keywords, or user accounts
- Clickable links
Customization options
The more customization you leverage, the better you’re able to match your brand’s identity and work toward your business goals.
Here are some of the features you’ll find:
- Layout options like grids, carousels, and lists
- Design elements like colors, fonts, and branding elements (logos, headers)
- Advanced customization like CSS editing for more precise control
- Content moderation and curation, like filtering and approving or rejecting posts
Ease of use
Look for social feed aggregators with an intuitive user interface and a streamlined setup process, especially if you don’t have extensive tech experience.
Look for tools with clear navigation, user-friendly menus, and helpful onboarding resources. Explore their support offerings, like documentation, tutorials, and access to customer support for help troubleshooting.
Reputation
The social feed aggregator’s reputation can provide valuable insights into its reliability, performance, and customer satisfaction. Read reviews and testimonials from other users to get a sense of real-world experiences.
Look for case studies and industry rewards and recognition. Another guidepost is how long the tool has been on the market and how frequently it’s updated, which indicates that the developers are actively improving it.
Wrapping up
When it comes to social feed aggregators, there are plenty of great options out there. When you find the right one, you’ll enjoy several benefits, including saved time and resources, streamlined efforts in your marketing strategy, higher engagement and conversions, and a better user experience for your followers, visitors, and customers.
As you continue your search for the best social feed aggregator, consider the options we’ve discussed here: Spotlight, Flockler, Walls.io, Crowdfire, and EmbedSocial. Dig deeper into each one to find what best suits your needs (and of course, feel free to keep searching if you haven’t found “the one”). If you’re focused on the Instagram experience, pay special attention to Spotlight.
