Creating content for Instagram is not easy. You need to be working on new posts, stories, and reels constantly. If you’re not publishing content often or engaging with your audience, you’re leaving growth on the table. The right AI tools can help you create content faster and, with the right approach, that content can be fantastic.
There are a lot of fun AI tools you can use for creating engaging and shareable social media content, be it images, text, or video. We’re not even going to talk about ChatGPT, but instead, focus on tools you might not be aware of.
In this article, we’ll introduce you to 12 AI tools that you can use as an Instagram creator to help you be more productive and more creative. Let’s get to it!
1. Descript
Descript is an AI-powered video and audio editing tool that aims to make the editing process more user-friendly for people without a background in multimedia. The service does this by transcribing audio automatically and enabling you to edit the video or audio by modifying the text directly.
If you have a podcast, for example, and you’re editing a video file that’s hours long, you can simply edit the transcript, and Descript will adjust the video accordingly. This can be a complete game changer if you’re not comfortable editing complex multimedia files by tweaking the audio or video directly. Plus, you can also use Descript to create screen recordings.
Key Features:
- Text-based video editing
- AI-powered transcripts, audio and video adjustments, and removal of filler words
- Real-time collaboration tools
- Add digital voices to media files
- Screen recording tool
Who can benefit from using Descript: If traditional media file editing isn’t your thing, or you don’t have the hardware to do it efficiently, Descript offers an AI-powered user-friendly alternative.
2. ManyChat
If you use Instagram (and other social media platforms) to promote your brand or business, you need to be ready to interact with followers via messaging. This can be very time-intensive depending on how big your following is, which is where tools like ManyChat come in.
ManyChat enables you to set up AI chatbots that work with social media messaging systems, including Instagram. It’s a no-code solution that enables you to train the bot and give it the information it needs to answer support and sales, among other types of interactions. You can then take over conversations at any point, whether it is to close leads or give followers more detailed information.
Key Features:
- Build chatbots using a drag-and-drop interface
- Create custom fields to store user data
- Take over conversations as needed
Who can benefit from using ManyChat: If you spend too much time dealing with Instagram DMs concerning queries about services, products, or to find out more about what you’re offering, you can benefit from using ManyChat. Spend some time working on comprehensive chatbot conversational flows and you’ll be able to mostly automate a lot of interactions.
3. OpusClips
Over the last few years, there’s been a shift toward short-form videos (thanks in big part to TikTok and Instagram Reels). OpusClips enables you to tap into your audience’s desire for short-form content by taking videos and generating short clips from them, all using AI.
The tool analyzes videos to find key moments and turns those moments into short-form videos optimized for social media. A single full-length video can contain multiple “viral” moments and you can use these as reels to drive traffic to your site and to the original video itself.
Key Features:
- Take full-length videos and use AI to generate short clips from them
- Assign a potential virality score to each video
- Generate automated captions
- Schedule content across multiple social media platforms
- Add B-roll footage to enhance clips
Who can benefit from using OpusClips: Any brand using Instagram to grow its presence can benefit from uploading short-form video content, either as reels or stories. If you have trouble creating this type of content but your brand has long-form video content, OpusClips can help you edit it semi-automatically.
4. Tribescaler
Tribescaler uses AI to help you create “hooks” for your Twitter and LinkedIn content. It’s optimized to share content on those platforms. However, you can also use it to help you generate engaging text captions for your Instagram posts.
The AI helps you figure out what types of hooks (emotional, sales, etc.) to use depending on the text and helps you improve it so that it can get more engagement. It does this using a combination of keyword data, engagement analytics, and a massive library of pre-written hooks for social media.
Key Features:
- AI-powered text optimization for engagement on social media
- Designed to work with LinkedIn and Twitter, but also works great for Instagram captions
Who can benefit from using Tribescaler: If you struggle when it comes to writing engaging captions for your Instagram posts or even reels and stories, you can benefit from using AI to help you come up with ideas. Tribescaler focuses on catching users’ attention, so if that’s your main problem with text content, the service can help you get further ahead.
5. Hypefury
Hypefury is an all-in-one social media management tool that uses AI to help you come up with content ideas, optimize them, and share them with your followers, with a focus on Twitter and Instagram. You can also use Hypefury to see what kind of content is doing numbers across social media platforms and help you identify viral niches before the zeitgeist shifts.
Aside from its AI content generation features, Hypefury also helps you take care of the daily work of scheduling content across social media platforms, commenting on other content and replying to users, setting up messaging campaigns, repurposing content for Instagram, and more.
Key Features:
- Automated social media management
- Track viral content and niches across social media platforms
- Repurpose Twitter content for Instagram
Who can benefit from using Hypefury: Hypefury is a great option if your brand focuses on Twitter and Instagram. The service is geared toward both platforms and it prioritizes using Twitter for helping you find viral content ideas. If you use it only for Instagram, you won’t be getting the most out of your subscription.
6. Feedhive
Feedhive is similar to Hypefury in terms of functionality, but it offers a few features that set it apart. At its core, this is a social media management and content creation tool. You can use Feedhive to create content using an AI writing assistant, schedule its publication, and track engagement across platforms.
Feedhive works with most major social media platforms, including Instagram, Facebook, Pinterest, TikTok, and even Threads (but not Twitter/X). The service also uses smart scheduling features to help you automate publishing, gives you access to a centralized social media messaging inbox, and provides you with Instagram hashtag recommendations to target.
Key Features:
- AI-writing assistant for social media content
- Automated scheduling for publication across platforms
- Recycle and repurpose content for different platforms
- Track the performance of your social media content
- Get recommendations on what hashtags to use
Who can benefit from using Feedhive: While similar to Hypefury, Feedhive supports a broader range of social media platforms and puts more of an emphasis on Instagram users. If you don’t have a presence on Twitter and you focus mainly on Instagram, this might be a better fit for your brand.
7. Longshot
Longshot is a writing assistant that aims to help you create Search Engine Optimization (SEO) friendly content for your website. It’s geared mostly toward creating blog posts, but you can also use it to generate content for your Instagram bio, “Link in Bio” pages, or captions.
With Longshot, you can leverage AI to create content that will attract attention from search engines and publish content more often. Unlike other AI-writing tools, Longshot focuses on reducing instances where the AI includes inaccurate information and it works for different types of content, like how-to guides and product reviews.
Key Features:
- Generate SEO-friendly content for your website and social media
- Customize the content for your audience
- Reduce instances of inaccurate information on AI-generated content
- Use templates for different types of articles and content
Who can benefit from using Longshot: Longshot is designed mostly for bloggers. If your business has a website and you struggle to blog on top of keeping up with social media, you might benefit from using Longshot to generate content quickly and repurposing it for platforms like Instagram.
8. AI Social Bio
Creating a compelling social media bio can be challenging, but it’s necessary if you want people to take your brand seriously. AI Social Bio uses AI to help you create bios tailored to your audience. It’s designed for Twitter, but the bios it generates also work perfectly for Instagram (although you’ll want to add some line breaks).
The way it works is that you give the tool the keywords you want to optimize your bio around and it’ll take that information, and analyze competitors in the same space. Then it’ll use that data to create a bio that’s engaging, and that gets you results.
Key Features:
- Generate bios for Twitter and Instagram using AI
- Compare your bio against the top accounts in your niche
- Incorporate relevant keywords into your bio to help with discovery
- Test different bios and track their performance
Who can benefit from using AI Social Bio: This is a free tool, so anyone can benefit from using it. If you feel like your current social media bios aren’t getting enough traction on Instagram and other platforms, consider using AI Social Bio to see what you could be doing better.
9. Notion AI
If you use Notion, you also have access to Notion AI (and you should be using it). Notion AI can help you write content for your pages, summarize information, translate it, and even come up with new ideas for collaboration.
The goal of Notion AI is to help you leverage AI within the platform and with access to all of the content on your Notion pages. That way, you don’t need to switch tabs to ChatGPT or Claude if you want to use AI to help you work through tasks in Notion.
Key Features:
- Use AI that has access to all of your Notion pages
- Get help with writing, summarizing pages, translating content, and coming up with new ideas
- Extract actionable items from meeting notes and documents
Who can benefit from using Notion AI: If you use Notion to help you manage content and strategy for your social media presence, you should be using Notion AI to help you do it more efficiently. A lot of social media brands run mostly on Notion to help them manage information across teams and Notion AI can help you streamline that process.
10. Canva
You’ve probably heard of Canva already. It’s by far one of the most popular online design tools on the planet and it’s designed to be more user-friendly and accessible than alternatives like Photoshop. As a social media creator, you can use Canva to help you create graphics for your posts, presentations, videos, and more.
Canva makes it easy to create designs quickly thanks to a massive library of templates (for social media and other types of content), as well as re-usable elements, like icons, and an intuitive drag-and-drop editor. Plus, it comes with a lot of AI tools to help you improve images and even generate text.
Key Features:
- Create graphics for social media using a simple editor with a drag-and-drop interface
- Get access to a massive library of content templates and pre-built visual elements
- Work on an unlimited number of projects and export them in different formats
- Use AI to improve and resize images, as well as generate text
Who can benefit from using Canva: Almost every social media creator, for Instagram, or other platforms, needs designs of some kind for their content. Canva empowers creators with an easy-to-use service that’s a lot cheaper than professional design software (and you can switch to other services when you outgrow it).
11. Copy.ai
Copy.ai is a copywriting AI tool, but it can do a lot more than just help with blog posts. The service can help you generate marketing copy and email campaigns, it also offers translation and localization functionality.
Copy.ai also doubles as a marketing insights and prospecting dashboard. The tool can help you research contacts, execute sales outreach, and keep track of customer account information. Which features you get access to depends on which plan you use, with advanced functionality like lead prospecting reserved for the more advanced plans.
Key Features:
- Automated content generation for articles, marketing, and social media content
- Translate and/or localize AI-generated content
- Get access to marketing insights and lead prospecting data
- Manage client information
Who can benefit from using Copy.ai: Copy.ai does a lot of things. If you’re just interested in getting help with creating copy for your Instagram account, you can use its free plan to get access to limited content generation.
12. Lumen5
Last, but not least, we have AI video generation. As an Instagram marketer or creator, you can definitely benefit from learning how to use AI tools to help you generate content you can use for posts, stories, and reels. Lumen5 is one of the leading AI video models, enabling you to take text and transform it into video content.
Lumen5 combines AI generation with a large library of stock content you can use to flesh out videos. It also includes a simple video editor so you can add elements such as text and music to your content.
Key Features:
- Generate video using AI starting with text prompts
- Create storyboards based on text
- Adjust the scene length
- Use templates to create videos for social media quickly
- Use stock elements to customize videos
Who can benefit from using Lumen5: If you want to start publishing more videos on Instagram, using a tool like Lumen5 can help you unlock a lot of ideas you might not be able to film otherwise. However, keep in mind that AI video generation is advancing rapidly. While Lumen5 is a fantastic (and affordable option), we’d recommend not committing to a yearly plan at the moment in case you want to experiment with other services.
Conclusion
Right now, there are a lot of Instagram creators experimenting with the latest AI tools. The smartest marketers and creators are always looking for ways to streamline their work and get more engagement. The right AI tools can help you get there, even if they’re not explicitly designed for Instagram content.
We’ve gone over a broad range of AI tools you can use as an Instagram creator. With options that can help you create better bios, generate videos, design images, come up with captions, and more. If you want to dip your toes into the world of AI, start by experimenting with tools to help shore up any weaknesses in your social media strategy.
Do you have any questions about how to use AI for Instagram content creation? Let’s talk about them in the comments section below!
