If you’re like many eCommerce businesses, you probably use Instagram to promote your products and services. Creating, managing, and maintaining your Instagram feed requires a lot of your time and consideration. But, it’s well worth the effort.
In fact, Instagram has proven itself to be an excellent platform for not only engaging with your audience but also driving sales.
The great thing is that your Instagram feed doesn’t need to live solely on Instagram. It can be easily added to your WooCommerce website using an Instagram feeds plugin.
Here are three reasons why using Instagram feeds for WooCommerce is a great way to keep your customers engaged and your sales skyrocketing.
1. Increase your Instagram follower count
Increasing your Instagram follower count can be a daunting task. If you’re looking for a boost in followers, adding Instagram feeds to your WooCommerce website is a great way of doing it.
Most websites will link to their Instagram profile through a social media icon in their footer, but with an Instagram feed plugin, you can actually display your full feed. Some plugins, like Spotlight, will also let you add a Follow Me button just like the demo below:
There is a very powerful reason behind this strategy.
Visitors won’t need to leave your website to start following your profile. Keeping them on your website ensures that potential customers won’t be lost in the Instagram algorithm and will therefore be more likely to make a purchase.
2. Boost sales with shoppable posts
With all the work you’ve put into your Instagram feed, why not put it to good use? Many businesses nowadays are displaying their feed on a “Shop my Instagram” page.
This works in a very simple way. Visitors will land on your “Shop my Instagram” page through a link in your Instagram bio (also known as Link in Bio) or through an item in your website’s menu.
Once on the page, potential customers can click on any post and be automatically redirected to your product page where they can make a purchase. These posts are also known as shoppable posts.
Not only will you have automatically updated content, but Instagram feeds are a great visual representation of your products and an awesome way to entice potential customers to make a purchase. In fact, this strategy works extremely well, especially for physical products.
3. Earn trust with testimonials
Testimonials are one of the best ways to convince visitors to make a purchase. While written testimonials are effective, visual ones are simply no match.
If your brand has a good following, why not ask your customers to post a photo, or better yet, a video of them using your product?
There are many ways you can encourage customers to do so, including:
- Hosting giveaways.
- Creating a branded hashtag and displaying it in your Instagram bio and WooCommerce page.
- Posting customer photos on your website and social media.
Once those tagged and hashtag posts start coming in, all you’ll need to do is add them to your WooCommerce website. Strategically place your testimonials on a dedicated page, or on individual product pages for maximum social proof.
Through user-generated content, you can unlock the power to reach more customers and drive more sales than you can on your own.
The power of Instagram feeds for WooCommerce
As we’ve seen in this guide, Instagram feeds can be used in a wide variety of ways. All you really need to use Instagram feeds for WooCommerce is good content and a great, stable Instagram feeds plugin.
While there are many available products on the market, our top pick is Spotlight.
Spotlight will enable you to create dynamic feeds that fit your brand’s aesthetic. What’s more, you need absolutely no coding knowledge to start displaying your shiny Instagram feeds!
Give Spotlight a go and watch your engagement and sales skyrocket! 🚀